What's Dagashi?
Dagashi are affordable and have been beloved by children for generations in Japan.
Please enjoy Dagashi that is carefully selected by experts called "Dagashi-no-tatsujin".
Yasui was established 100 years ago.
Yasui was founded with the aim of bringing smiles to people’s faces through dagashi during the economic downturn following World War I.
Over time, we aimed to spread joy with our Dagashi, not just in Japan but worldwide.
A subscription curated by dagashi experts.
For Japanese, dagashi are nostalgic memories that everyone experiences during childhood. Dagashi are affordable enough for children's pocket money and colorful appearance, unique flavors that spark excitement.
To share these appeals with more people, we ship a selection of recommended dagashi.
”Dagashi-no-tatsujin”
"Dagashi-no-tatsujin is a new e-commerce shop launched by Yasui, a company with over 100 years of history. The name embodies our passion and desire to spread the joy of dagashi.
We continue to provide unforgettable taste experiences through our carefully selected traditional snacks."
