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Have you ever noticed how some snacks surprise you with sound?
In Japan, some treats are known for the way they sound—crackles, crunches, soft pops. These little moments leave a sensory impression that often makes them popular in ASMR videos. Let’s take a closer look at a few snacks that combine taste and sound in subtle, memorable ways.
Why Some Japanese Snacks Sound the Way They Do
You might have noticed how some snacks make sharp crackles or fizzy pops the moment you open them or take a bite. In Japanese dagashi, these sounds are often part of what makes them memorable. Some wrappers crinkle loudly. Some candies pop on your tongue. These small details turn a simple snack into something that’s fun to hear as well as eat.
Dagashi are usually low-cost snacks sold in small packages. They’re often found in corner stores and are easy for kids to pick out and buy on their own. That’s why many of them are made to be playful—not just in taste, but in how they look, feel, and sound. This hands-on fun is also why you’ll often see dagashi in ASMR videos. Their sounds aren’t just background noise—they’re part of what draws people in.
Let’s explore 5 Japanese snacks with fun sounds.
Each of the following treats offers a distinct sound—some pop, some crunch, and some even fizz.
Their unique audio moments often make them standouts in ASMR videos.
Here’s what makes each one special.
❄ myCOS – A Cool Treat with a Maiko Twist
This mint-flavored snack comes in a pack of six and features packaging inspired by maiko—the apprentice geishas of Kyoto.
Its refreshing taste and playful design make it stand out among retro-style dagashi.
💥 💥 KARI-KARI UME – Sour & Crunchy Delight
These pickled plum snacks are small, round, and full of punchy flavor.
With a satisfying crunch and a bold sourness, they offer a uniquely Japanese snacking experience that’s hard to forget.
The sound they make when bitten is sharp and crisp—no wonder they often catch attention in ASMR videos.
🥛 Oshidori Milk Cake
Don’t let the name fool you—this isn’t a soft cake.
It’s a thin, firm sheet of milk candy with a distinct texture: crisp at first, then gently crumbling as you chew.
The quiet breaking sound is subtle but clear, making it easy to notice in ASMR recordings.
🎇 Pachi Pachi Panic – Candy That Crackles Like Fireworks
A longtime favorite in Japan, this candy explodes with sound the moment it touches your tongue.
Each granule crackles, pops, and sizzles—creating a tiny fireworks show in your mouth.
It’s a playful treat that adds surprise and excitement to any ASMR moment.
🌽 Umaibo – A Satisfying Crunch in Every Bite
Umaibo is a puffed corn snack that’s light, flavorful, and known for its satisfying crunch.
Each bite brings a crisp, airy texture that stands out—making it a favorite in ASMR snack videos.
Available in a wide range of flavors, from corn potage to mentai, Umaibo is one of the most iconic dagashi snacks in Japan.
✨ Curious about more snack sounds? Here's another article you might enjoy:
Explore more snacks with sound →🔊 How to Enjoy These Snacks with Your Ears
A quick guide to what makes each sound memorable
❄️ myCOS
Sound: A sharp crack when you bite into it—brief but crisp.
Best for: When you want a clean, refreshing moment to reset.
💥 Crunchy Plum (Karikari Ume)
Sound: A bold crunch right from the first bite—punchy and satisfying.
Best for: A sensory jolt when you’re in the mood for something bold.
🥛 Milk Cake
Sound: A quiet crackle, followed by a soft crumble—subtle but distinct.
Best for: A calm, focused atmosphere—perfect for winding down.
🎇 Pachi Pachi Panic
Sound: Sparkling pops that burst in your mouth—playful and unpredictable.
Best for: Lighthearted fun or sharing the surprise with friends.
🌽 Umaibo
Sound: A light, airy crunch with a gentle snap—easygoing and familiar.
Best for: Everyday snacking, background sound, or casual ASMR moments.
✨ Craving more snacks like these?
Discover our Monthly Box →🧭 A Snack That Connects Generations
In Japan, dagashi have long been part of everyday life. These small, affordable treats are often found in corner stores and childhood memories alike. While their look and flavors may change with the times, one thing stays the same: dagashi are made to be enjoyed with more than just your taste buds.
Today, many people discover dagashi through ASMR videos or online posts. But behind each pop or crunch is a long tradition of playful design—something that’s been part of Japanese snack culture for decades. From the sound of the wrapper to the way it feels in your hand, dagashi invite you to enjoy the experience, no matter your age.
Whether you grew up with them or are discovering them for the first time, dagashi offer a simple kind of joy—one that continues to cross generations, and now, borders too.
✨ Wrapping It Up — Sound, Snacks, and Small Joys
Japanese dagashi may be small, but they hold a world of little surprises—flavors, textures, and yes, even sounds. Whether it’s a crisp crack, a gentle pop, or a candy that fizzes on your tongue, these details are all part of the fun.
If you’re curious to try some of these sensory-rich snacks for yourself, there’s a whole world of dagashi waiting to be explored. Just listen closely—your next favorite sound might be hiding in a snack.
