If you’ve never heard of Kinoko no Yama and Takenoko no Sato, you’re not alone. These two bite-sized chocolate snacks have been staples in Japan for decades—and they’ve sparked a playful rivalry that continues to divide fans to this day.
On one side: Kinoko no Yama, shaped like a little mushroom.
On the other: Takenoko no Sato, shaped like a baby bamboo shoot.
Both cute. Both chocolatey. But which one will win your heart?
Before we dive into the taste, let’s break down the basics.
🍄 Kinoko no Yama – “Mountain of Mushrooms”
Don’t worry, there are no mushrooms inside.
• Launched: 1975
• Base: Light biscuit stick
• Texture: Crisp and airy
• Taste: Mellow sweetness with a nutty crunch
• Fun Fact: It’s actually the older of the two!
🎋 Takenoko no Sato – “Bamboo Shoot Village”
A name that’s just as charming as the snack itself.
• Launched: 1979
• Base: Buttery cookie
• Texture: Crumbly and rich
• Taste: Sweeter and more indulgent
• Fun Fact: The shape is inspired by edible bamboo shoots used in Japanese cuisine.
🧐 At first glance, they look similar—both are covered in chocolate. But the bases couldn’t be more different, and that changes everything.
We gave both a try—here’s how they stacked up.
🍄 Kinoko no Yama
Crispy, light, and easy to snack on. The separation between the chocolate and biscuit is clean, making each bite feel like a two-layer treat. The sweetness is subtle, and the finish is surprisingly clean.
Verdict: You might find yourself reaching for one after another without even realizing it.
🎋 Takenoko no Sato
Richer, more cookie-like, and overall more dessert-like. The cookie blends into the chocolate, giving it a melt-in-your-mouth kind of unity. It definitely leans sweeter and feels more satisfying per bite.
Verdict: Perfect for moments when you’re craving something sweet and indulgent.
🍬 You might also enjoy this article:
Which Sanrio Character’s Inside? We Opened 5 Choco Eggs ▶This isn’t just a snack—it’s a cultural phenomenon in Japan. In 2018, candy maker Meiji hosted a nationwide vote:
🗳 Over 1.3 million votes cast
🥇 Winner: Takenoko no Sato (670,000 vs. 610,000)
The campaign even used hashtags like:
• #TeamTakenoko
• #TeamKinoko
• #SnackWars
• #NationalSnackDebate
Some fans say Takenoko is for kids, Kinoko is for adults. Others say your favorite reveals your personality. The debate is half the fun.
🍬 Want a monthly delivery of fun Japanese snacks?
Try our Snack Box →Honestly? Try both. These snacks may be small, but they say a lot about what makes Japanese confectionery so unique: playful designs, bold ideas, and a little bit of friendly competition.
Which side are you on? Share your pick on Instagram or tag a friend who needs to try them!
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